Design with purpose

Design with purpose

Hi I'm Maxime. Over the past 9 years, I've been building products with startups, corporations and for myself. I was the 2nd designer in the early days of Lydia, and started my carreer in the luxury business, at Céline.

Hi I'm Maxime. Over the past 9 years, I've been building products with startups, corporations and for myself. I was the 2nd designer in the early days of Lydia, and started my carreer in the luxury business, at Céline.

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My motto

A deep generalist with great visual skills

To me, design covers everything from user research to product strategy and hands-on craft. I care about the business impact of my decisions, and always try to understand the underlying deeper reasons why a problem needs to be solved

A deep generalist with great visual skills

To me, design covers everything from user research to product strategy and hands-on craft. I care about the business impact of my decisions, and always try to understand the underlying deeper reasons why a problem needs to be solved

A deep generalist with great visual skills

To me, design covers everything from user research to product strategy and hands-on craft. I care about the business impact of my decisions, and always try to understand the underlying deeper reasons why a problem needs to be solved

Timeless things and great details

I’ve worked in complex industries like finance, cybersecurity, in both B2B and B2C sectors. I believe that creating simple « no-brainer » patterns, and pushing the extra mile (animation, game design mechanisms...) is what makes a product stand out

Timeless things and great details

I’ve worked in complex industries like finance, cybersecurity, in both B2B and B2C sectors. I believe that creating simple « no-brainer » patterns, and pushing the extra mile (animation, game design mechanisms...) is what makes a product stand out

Timeless things and great details

I’ve worked in complex industries like finance, cybersecurity, in both B2B and B2C sectors. I believe that creating simple « no-brainer » patterns, and pushing the extra mile (animation, game design mechanisms...) is what makes a product stand out

From 0→1 to big products

I've done both and appreciate both. I can be your all-in-one solo designer who makes slide decks on Monday and user flows on Wednesday, and I can also fit in an existing team and work within given constraints and stakeholders

From 0→1 to big products

I've done both and appreciate both. I can be your all-in-one solo designer who makes slide decks on Monday and user flows on Wednesday, and I can also fit in an existing team and work within given constraints and stakeholders

From 0→1 to big products

I've done both and appreciate both. I can be your all-in-one solo designer who makes slide decks on Monday and user flows on Wednesday, and I can also fit in an existing team and work within given constraints and stakeholders

Latest Medium articles

Sometimes (not enough) I take time to write down stuff on Medium

Sometimes (not enough) I take time to write down stuff on Medium

Recommandations

Nice words from nice people

Nice words from nice people

Coming soon

Coming soon

Coming soon

Copyright Maxime Lemoine © 2025

Created in Lyon

Copyright Maxime Lemoine © 2025

Created in Lyon

Copyright Maxime Lemoine © 2025

Created in Lyon